Helvetica celebrates the 50th anniversary of this most ubiquitous typeface. From urban spaces to emails, Helvetica presides over our everyday and cultural landscapes, and still elicits strong reactions from designers. According to the Sept. 12 New York Times, “The film’s provocative, lively interviews with graphic designers and theorists . . . assess Helvetica’s impact on human life and thought.. . . you’re guaranteed to spend the next few days scanning the world for Helvetica like a child on a cross-country car trip playing I Spy.”

A free screening of the new documentary film, Helvetica, will take place on Tuesday, Sept. 25 in Memorial Hall on Pratt’s Brooklyn campus, 6:00 – 8:00 p.m. Director Gary Hustwit will introduce and take questions after the film.

Date:Tuesday, Sept. 25 2007

Venue: Memorial Hall, Pratt Institute, Brooklyn

Time: 6:00 -8:00 p.m.

The 80-minute film features interviews with, among others, Massimo Vignelli, Matthew Carter, Erik Spiekermann, Hermann Zapf, Stefan Sagmeister, Michael Beirut, Paula Scher, Jonathan Barnbrook, David Carson, Leslie Savan, David Carson, Rick Poynor, and Jonathan Hoefler.